Showing posts with label internet marketing. Show all posts
Showing posts with label internet marketing. Show all posts
Sunday, April 3, 2011
Using Technology For Your Business
Some of us are using technology to our greatest advantage. Teleconferences are being used for business talks, and prayer lines, how to information, etc. Youtube.com to get your videos out to the public, and Blogtalkradio is an awesome to have your own online radio show. Both free to get your talent, information, name out there. Get an autoresponder to handle all your automatic emailings . . . And don't forget to use Twitter and Facebook to link all your avenues of information together. Much of the information is explained here on some earlier posts. Check it out!
Tuesday, January 19, 2010
Get More Followers From Twitter
Hey Everyone,
Check this out...
Derrick VanDyke just released this amazing software
that will automatically add 1,000s of new followers
to your Twitter account... And it's 100% FREE!
Click here
He's also giving away a free report that shows you
how to generate clicks, leads, and sales from your
Twitter account.
This is very cool...
Click Here
Regards,
Bridget
Check this out...
Derrick VanDyke just released this amazing software
that will automatically add 1,000s of new followers
to your Twitter account... And it's 100% FREE!
Click here
He's also giving away a free report that shows you
how to generate clicks, leads, and sales from your
Twitter account.
This is very cool...
Click Here
Regards,
Bridget
Saturday, January 16, 2010
What Innovation Can Do to Your Life
It's a talent that everyone has, yet they think they don't. The power of innovation. If you've ever marvelled at somebody's creative prowess, guess what, you can create and innovate too. It just takes time. Everyone is born creative. The box of crayons in kindergarten were not limited to those who possessed potential; because the truth is, everybody has potential.
You know how long it took to learn to ride a bike or drive or to never commit the same mistake again? It's the same with innovation. It takes a bit of practice and a lot of time before this mind function comes easily when called. This article will teach you a few tips on how to bring innovation into your life.
Don't listen to what other people say. Follow the beat of your own drum. Allowing for the input of other people will only bring cacophony to the music you are trying to make. If you have an original idea, don't waste your time and effort trying to make people understand. They won't. And the help you will probably get comes in the form of negative feedback. If all those geniuses listened to their peers, we would probably still be living in the middle ages.
Spend time on it. I cannot stress that enough, although, please do not mistake this tip to tell you to quit your day job entirely. Do not. This involves some tricky time management but with a little discipline you'll be able to squeeze both in.
Exercise. Take a walk. Run a mile or two. Send all those endorphins coursing through your veins. Exercising certainly clears and relaxes your mind and allows for anything to pop up.
Record your dreams. Aren't some of them just the craziest things that your conscious mind would never have thought of? If you've had these dreams before, and I'm sure have, this only shows you the untapped innovative power you have lying within. So jot down those notes. Those dreams may just create an innovative spark in you.
Find your own style. You can always tell a Van Gogh from a Matisse. You'll know Hemingway wrote something by the choice of words on the paper. So it is the same with you. People will appreciate your innovation more because it is uniquely yours and that no one else would have thought of what you were thinking. That will let people see how valuable an asset you are.
Don't hide behind nifty gadgets or tools. You don't need the most expensive set of paints to produce a masterpiece. The same way with writing. You don't need some expensive fountain pen and really smooth paper for a bestseller. In fact, J.K. Rowling wrote the first book of the Harry Potter Series on bits of tissue. So what if you've got an expensive SLR camera if you're a crappy photographer? Who cares if you've got a blinging laptop if you can't write at all? The artist actually reduces the number of tools he has as he gets better at his craft: he knows what works and what doesn't.
Nothing will work without passion. What wakes you up in the mornings? What keeps the flame burning? What is the one thing that you'll die if you don't do? Sometimes people with talent are overtaken by the people who want it more. Think the hare and the tortoise. Ellen Degeneres once said that if you're not doing something that you want to do, then you don't really want to do it. And that's true. Sometimes you just want something so bad you become a virtual unstoppable. And that is passion. Passion will keep you going.
Don't worry about inspiration. You can't force it; inspiration hits when you least expect it to, for those unpredictable yet inevitable moments you should prepare. An idea could strike you on the subway, yet alas, you poor unfortunate soul; you have no sheet of paper to scribble down a thought that could change the world. Avoid these disasters. Have a pen and paper within your arm's reach at all times.
I hope this article has helped you bring more innovation into your life. Keep in mind that you're doing these things for your own satisfaction and not anybody else's. But soon enough they will notice, and everything should snowball from there.
You know how long it took to learn to ride a bike or drive or to never commit the same mistake again? It's the same with innovation. It takes a bit of practice and a lot of time before this mind function comes easily when called. This article will teach you a few tips on how to bring innovation into your life.
Don't listen to what other people say. Follow the beat of your own drum. Allowing for the input of other people will only bring cacophony to the music you are trying to make. If you have an original idea, don't waste your time and effort trying to make people understand. They won't. And the help you will probably get comes in the form of negative feedback. If all those geniuses listened to their peers, we would probably still be living in the middle ages.
Spend time on it. I cannot stress that enough, although, please do not mistake this tip to tell you to quit your day job entirely. Do not. This involves some tricky time management but with a little discipline you'll be able to squeeze both in.
Exercise. Take a walk. Run a mile or two. Send all those endorphins coursing through your veins. Exercising certainly clears and relaxes your mind and allows for anything to pop up.
Record your dreams. Aren't some of them just the craziest things that your conscious mind would never have thought of? If you've had these dreams before, and I'm sure have, this only shows you the untapped innovative power you have lying within. So jot down those notes. Those dreams may just create an innovative spark in you.
Find your own style. You can always tell a Van Gogh from a Matisse. You'll know Hemingway wrote something by the choice of words on the paper. So it is the same with you. People will appreciate your innovation more because it is uniquely yours and that no one else would have thought of what you were thinking. That will let people see how valuable an asset you are.
Don't hide behind nifty gadgets or tools. You don't need the most expensive set of paints to produce a masterpiece. The same way with writing. You don't need some expensive fountain pen and really smooth paper for a bestseller. In fact, J.K. Rowling wrote the first book of the Harry Potter Series on bits of tissue. So what if you've got an expensive SLR camera if you're a crappy photographer? Who cares if you've got a blinging laptop if you can't write at all? The artist actually reduces the number of tools he has as he gets better at his craft: he knows what works and what doesn't.
Nothing will work without passion. What wakes you up in the mornings? What keeps the flame burning? What is the one thing that you'll die if you don't do? Sometimes people with talent are overtaken by the people who want it more. Think the hare and the tortoise. Ellen Degeneres once said that if you're not doing something that you want to do, then you don't really want to do it. And that's true. Sometimes you just want something so bad you become a virtual unstoppable. And that is passion. Passion will keep you going.
Don't worry about inspiration. You can't force it; inspiration hits when you least expect it to, for those unpredictable yet inevitable moments you should prepare. An idea could strike you on the subway, yet alas, you poor unfortunate soul; you have no sheet of paper to scribble down a thought that could change the world. Avoid these disasters. Have a pen and paper within your arm's reach at all times.
I hope this article has helped you bring more innovation into your life. Keep in mind that you're doing these things for your own satisfaction and not anybody else's. But soon enough they will notice, and everything should snowball from there.
Saturday, October 25, 2008
The Almighty Autoresponder
The Almighty Autoresponder
The autoresponder, also known as the auto email, mailbot, or email responder is an awesome tool for the online marketer or
business owner. It is an excellent promotional tool that saves time and frustration as it responds to messages with an automatic
response. It also serves as a way to gather new prospect names from those that sign up to receive your offers. It has to be the
number one tool used to build an online list of contacts . . . and we've heard numerous times how the list is the most important
thing to have to succeed in online business.
When setting up your autoresponder, make sure to have a section on your form to get a person's name and email address. You
at least need these to items in order to grow your list, keep in contact, offer valuable information, and make regular offers. Just
as it takes at least 7 times to notice the actual offer in commercials, the same holds true for offers on the internet.
There are a number of autoresponder services available. Some have monthly fees, some are free with their ads on the messages,
and there are a few that offer a free trial for a week to a month, and start a monthly fee. It is best to do a search for
"autoresponders", and see what is best for you. I did find one free autoresponder that doesn't have ads on the messages, but
the site is ad rich with popups and such that can easily distract the visitor from the free sign up.
Look for a future post from me that will give more information about autoresponders and my recommendations.
To See how an autoresponder works, sign up for our newsletter and get a free report.
Click Here
To get an autoresponder like mine:
The autoresponder, also known as the auto email, mailbot, or email responder is an awesome tool for the online marketer or
business owner. It is an excellent promotional tool that saves time and frustration as it responds to messages with an automatic
response. It also serves as a way to gather new prospect names from those that sign up to receive your offers. It has to be the
number one tool used to build an online list of contacts . . . and we've heard numerous times how the list is the most important
thing to have to succeed in online business.
When setting up your autoresponder, make sure to have a section on your form to get a person's name and email address. You
at least need these to items in order to grow your list, keep in contact, offer valuable information, and make regular offers. Just
as it takes at least 7 times to notice the actual offer in commercials, the same holds true for offers on the internet.
There are a number of autoresponder services available. Some have monthly fees, some are free with their ads on the messages,
and there are a few that offer a free trial for a week to a month, and start a monthly fee. It is best to do a search for
"autoresponders", and see what is best for you. I did find one free autoresponder that doesn't have ads on the messages, but
the site is ad rich with popups and such that can easily distract the visitor from the free sign up.
Look for a future post from me that will give more information about autoresponders and my recommendations.
To See how an autoresponder works, sign up for our newsletter and get a free report.
Click Here
To get an autoresponder like mine:
Saturday, October 18, 2008
Tell Your Friends About Our Blog, Get A Free Script
Get A Free Tell A Friend Script when you tell your friends about our blog! What a great way to spread the news! This is a very useful tool for you to get more
exposure to your own sites. Use it in various creative ways in your marketing efforts such as how I'm using it on my blog. Find other ways to use it in your newsletters,on your websites, your sales campaigns, etc. Put a link on your thank you pages to get even more customers. You'll find it very useful once you get started.
Thanks for telling others about my blog! Just click on the title of this post!
Bridget
exposure to your own sites. Use it in various creative ways in your marketing efforts such as how I'm using it on my blog. Find other ways to use it in your newsletters,on your websites, your sales campaigns, etc. Put a link on your thank you pages to get even more customers. You'll find it very useful once you get started.
Thanks for telling others about my blog! Just click on the title of this post!
Bridget
Friday, October 17, 2008
Necessary Tools For Your Sales
There are a number of tools that are necessary when you decide to do online sales.
There's tools for your website, tools for your sales process, tools for the marketing, tools for name capturing . . . and so on and so on.
The main tools that are going to be very beneficial to you and your business are the ones that offer creativity and uniqueness to your presence. These are the items that you can have total control over.
And the 4 things are:
Your Main Sales Page
Your Name Capture Page (also known as your "squeeze" page)
Your Download Page
Your Thank You Page
Start to think of how you can be creative with these particular tools, and think of making them a "set" with common theme of graphics and designs. Think of creating your "sets" for each product you decide to sell.
Tip:
Some people are so creative with these items,
that they have built a business around just doing that.
There's tools for your website, tools for your sales process, tools for the marketing, tools for name capturing . . . and so on and so on.
The main tools that are going to be very beneficial to you and your business are the ones that offer creativity and uniqueness to your presence. These are the items that you can have total control over.
And the 4 things are:
Your Main Sales Page
Your Name Capture Page (also known as your "squeeze" page)
Your Download Page
Your Thank You Page
Start to think of how you can be creative with these particular tools, and think of making them a "set" with common theme of graphics and designs. Think of creating your "sets" for each product you decide to sell.
Tip:
Some people are so creative with these items,
that they have built a business around just doing that.
Sunday, October 5, 2008
The 20 Million Dollar Man - Free Report
In these trying times of economic downfalls, social panic, and lack of confidence, the ability to be positive and have an aspiring attitude may seem grim.
But take a look at this inspiring video of how a wealthy man in his retirement age had to declare bankruptcy with almost 5 million dollars in debt.
But it didn't stop him. . . he took the next 10 years to pay off his creditors, and rebuild his life with 20 million dollars in assets at the age of 80.
He is truly an inspiration for all of us. And definitely someone you would want to gain more knowledge from.
See the video link below. Just copy and paste into your browser
http://www.youtube.com/watch?v=zvxeSR4hqGw&eurl=http://www.20milliondollarman.com/
And get his free report by clicking on the title of this post. Or get the link below:
http://www.20milliondollarman.com/MillionaireTips.zip
But take a look at this inspiring video of how a wealthy man in his retirement age had to declare bankruptcy with almost 5 million dollars in debt.
But it didn't stop him. . . he took the next 10 years to pay off his creditors, and rebuild his life with 20 million dollars in assets at the age of 80.
He is truly an inspiration for all of us. And definitely someone you would want to gain more knowledge from.
See the video link below. Just copy and paste into your browser
http://www.youtube.com/watch?v=zvxeSR4hqGw&eurl=http://www.20milliondollarman.com/
And get his free report by clicking on the title of this post. Or get the link below:
http://www.20milliondollarman.com/MillionaireTips.zip
Internet Marketer's Daily Activities
Planning Strategies
1) Select your private label articles, ebooks, cds, videos, etc. Or create your own (your
ultimate goal).
2) Start your own newsletters, audio messages, podcasts, videos,
special reports (how to's, recipes, product reviews, tips, etc.)
## remember your SEO (search engine optimization) and have your "keywords" in your titles,
body of text, and links.
3) Plan your product launches and ad placements, keep a journal and organizing logs . . .
know what, where, and when your ad campaigns are used
4) Create giveaways, viral products, #promo products
5) Create squeeze pages, ads, other marketing ideas
6) Submit articles, ads, press releases in directories and newsletters
7) Advertise on various "'dead real estate" (things laying around or unused spaces
where ads can be posted) . . . bulletin boards, 404 error pages, thank you pages,
postcards, calendars, pens, etc. . . . dont forget offline as well
8) Traffic exchanges and PPC's . . . . get some ad credits
9) Post messages on bulletins and blogs . . . have your "soft" (no blatant ads) links in your resource boxes
10) Make friends and contacts on social sites . . . have your "soft" links in your messages . . .
exchange some links with your friends
11) Plan your affiliate marketing materials like in #4 and #5, and your affiliate payroll schedule
12) Learn from your mentors, attend their teleseminars, watch mentoring videos and email classes . . .
go to a conference and meet other gurus
13) Do some research for yourself . . . learn to find various resources for your marketing efforts
and keep an up to date list of helpful resources
14) Seek ways to help others . . . as others have helped you
---------------------------------------------------------------------
This list is compiled by:
Bridget Mouton
http://bridgetmouton.angelfire.com
visit her blog at: http://notableniches.blogspot.com
Feel free to pass on to your friends.
1) Select your private label articles, ebooks, cds, videos, etc. Or create your own (your
ultimate goal).
2) Start your own newsletters, audio messages, podcasts, videos,
special reports (how to's, recipes, product reviews, tips, etc.)
## remember your SEO (search engine optimization) and have your "keywords" in your titles,
body of text, and links.
3) Plan your product launches and ad placements, keep a journal and organizing logs . . .
know what, where, and when your ad campaigns are used
4) Create giveaways, viral products, #promo products
5) Create squeeze pages, ads, other marketing ideas
6) Submit articles, ads, press releases in directories and newsletters
7) Advertise on various "'dead real estate" (things laying around or unused spaces
where ads can be posted) . . . bulletin boards, 404 error pages, thank you pages,
postcards, calendars, pens, etc. . . . dont forget offline as well
8) Traffic exchanges and PPC's . . . . get some ad credits
9) Post messages on bulletins and blogs . . . have your "soft" (no blatant ads) links in your resource boxes
10) Make friends and contacts on social sites . . . have your "soft" links in your messages . . .
exchange some links with your friends
11) Plan your affiliate marketing materials like in #4 and #5, and your affiliate payroll schedule
12) Learn from your mentors, attend their teleseminars, watch mentoring videos and email classes . . .
go to a conference and meet other gurus
13) Do some research for yourself . . . learn to find various resources for your marketing efforts
and keep an up to date list of helpful resources
14) Seek ways to help others . . . as others have helped you
---------------------------------------------------------------------
This list is compiled by:
Bridget Mouton
http://bridgetmouton.angelfire.com
visit her blog at: http://notableniches.blogspot.com
Feel free to pass on to your friends.
Saturday, September 20, 2008
Twitter Helps You Get More Traffic!
I just started using my Twitter account more actively. And I cant believe how I'm receiving new friends following me consistently for the past few days! If I had known how easy it was, I would have been more active earlier.
Follow me on Twitter. Just click on the title of this post. You may need to set up your own account. And then click the "follow" button under my picture. I will be notified that you are "following" my posts. And I have a chance to "follow" yours as well.
Go and make some new friends!
Follow me on Twitter. Just click on the title of this post. You may need to set up your own account. And then click the "follow" button under my picture. I will be notified that you are "following" my posts. And I have a chance to "follow" yours as well.
Go and make some new friends!
Thursday, September 18, 2008
I'm Seeking E authors to help with my blogs!
I have some blogs started that need extra attention. I'm looking for e authors that can contribute posts to the theme related blogs I've started. If you have a knack for offering expert advice, tips, and other info to the current themes I've started, send me an email.
The blogs I've started are:
http://mommyaffairs.blogspot.com
(work from home, mother baby advice, crafts, gifts, etc)
http://nurseaffairs.blogspot.com
(nurse entreprenurial tips)
http://samspchelp.blogspot.com
(pc, IT help from home)
http://stephanystips.blogspot.com
(secretarial, editing, copywriting from home)
http://yolandastips.blogspot.com
(school safety, drugs, and violence tips)
Would love to have your help!
The blogs I've started are:
http://mommyaffairs.blogspot.com
(work from home, mother baby advice, crafts, gifts, etc)
http://nurseaffairs.blogspot.com
(nurse entreprenurial tips)
http://samspchelp.blogspot.com
(pc, IT help from home)
http://stephanystips.blogspot.com
(secretarial, editing, copywriting from home)
http://yolandastips.blogspot.com
(school safety, drugs, and violence tips)
Would love to have your help!
Monday, September 15, 2008
A Quick and Easy Way to Build Your Website
Want A Quick, Easy And FREE Way To Build A Website?
Download This Now Before It's Gone!
http://bmouton7.freese.hop.clickbank.net
Download This Now Before It's Gone!
http://bmouton7.freese.hop.clickbank.net
Friday, September 5, 2008
How To Deliver Your Downloads Automatically!
Do you have a product or ebook that you want to sell on autopilot? How do you get this done without knowing website programming? What you need is a shopping cart that takes the orders for you, and after payment, it sends a download link to your customer for instantly receiving your product. You then get your payment applied to your bank account, or paypal account. You can also have affiliates selling your products through this service as well.
This can be done all on autopilot with the right shopping cart. Ejunkie is a great low cost way to get started with your product fulfillment needs. We will discuss others in future posts, but check Ejunkie out for now and see what you think.
Just click on the title of this post, or look for the button in our "Helpful Links" section.
This can be done all on autopilot with the right shopping cart. Ejunkie is a great low cost way to get started with your product fulfillment needs. We will discuss others in future posts, but check Ejunkie out for now and see what you think.
Just click on the title of this post, or look for the button in our "Helpful Links" section.
Thursday, September 4, 2008
Get Others To Help Run Your Business!
Get others to help you with the tasks you may not know how to do, don't have time to do, or just don't want to do!
Use other helpful experts to get your online business off the ground! You will also need them as your business grows because you wont have the time. The process is called "Outsourcing", and once you get your key people in place, you will be amazed at how much you can accomplish.
There is a new program to help you do just that. Click on the above title to get more information. Or look for the link on this blog called "Get Help For Your Online Business!"
Use other helpful experts to get your online business off the ground! You will also need them as your business grows because you wont have the time. The process is called "Outsourcing", and once you get your key people in place, you will be amazed at how much you can accomplish.
There is a new program to help you do just that. Click on the above title to get more information. Or look for the link on this blog called "Get Help For Your Online Business!"
Monday, September 1, 2008
Get More Exposure To Your Blog By Using RSS Feeds
An RSS feed is like having a "channel" with links of specified information. It can have blog posts, podcasts, video links and more. By subscribing to the particular rss channel you will get the most updated information as soon as it posts. You can have this blog on your website by placing an rss feed code on your site.
Ask about our code for your site.
Learn the Basics of RSS
What is RSS?
You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.
An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.
What are the benefits of RSS?
RSS gives benefits to both readers (users) and web publishers.
1. It gives you the latest updates.
Whether it is about the weather, new music, software upgrade, local news, or a new posting from a rarely-updates site learn about the latest as soon as it comes out.
2. It saves on surfing time.
Since an RSS feed provides a summary of the related article, it saves the user’s time by helping s/he decide on which items to prioritize when reading or browsing the net.
3. It gives the power of subscription to the user.
Users are given a free-hand on which websites to subscribe in their RSS aggregators which they can change at any time they decide differently.
4. It lessens the clutter in your inbox.
Although your email address will be required to enjoy the services of online RSS aggregators, RSS does not use your email address to send the updates.
5. It is spam free.
Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails.
6. Unsubscribing is hassle-free.
Unlike email subscriptions where the user is asked questions on why s/he is unsubscribing and then the user would be asked to confirm unsubscribing, all you have to do is to delete the RSS feed from your aggregator.
7. It can be used as an advertising or marketing tool.
Users who subscribe or syndicate product websites receive the latest news on products and services without the website sending spam mail. This is advantageous to both the web user and the website owner since advertising becomes targeted; those who are actually interested in their products are kept posted.
What are the drawbacks of RSS?
The disadvantages of RSS use are brought about by its being a new technology and some user-preference concerns.
1. Some users prefer receiving email updates over an RSS feed.
2. Graphics and photos do not appear in all RSS feeds.
For conciseness and ease of publication, RSS feeds do not display the photos from the original site in announcing the update except for some web-based aggregators
3. The identity of the source website can be confusing.
Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading.
4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they would not know the reasons why users unsubscribe which could be important in improving their advertising.
5. RSS feeds create higher traffic and demands on the server.
Most readers still prefer the whole update over a brief summary of the entry, thus they still access the site.
6. Since it is a new technology, many sites still do not support RSS.
How do I start using RSS?
There are two things needed: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is used to read the RSS feed from the source website. It scans and collects data on latest RSS feeds from the worldwide web.
An aggregator comes in two forms: a downloadable program also known as desktop aggregator and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free of charge. All you need to do is to register an account then you are ready to use their services. Both versions allow you to customize or choose which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.
1. Choose an RSS aggregator to use. For beginners, web-based aggregators are recommended since they are usually user-friendly
2. Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.
3. Paste the code (which contains the URL of the website) in your aggregator. There is a space provided for pasting the code.
After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published real time at the source website.
RSS and Internet Marketing
The original idea of RSS came from Netscape, where their intention is to provide a means for users to customize their personal homepage to contain links to websites that interest them, similar to bookmarking websites.
The application of RSS to internet marketing was an unforeseen development to RSS technology developers. Since users are given the freedom to add RSS feeds to their aggregators, those who are interested in particular products and services available in the internet can now be notified real time. Marketing becomes more specific to interested people and not a hit-and-miss operation.
Those who intend to use RSS for marketing their products and services should consider linking up with email account providers, (e.g. Yahoo, MSN, Google mail); networking websites (e.g. Friendster, Multiply, My Space, Hi5); websites of newspapers and television network websites (e.g. New York Times, CNN) for medium to big-scale companies. Small-time industries can also look into networking websites as well as personal blog websites (e.g. Blogspot) and websites of clubs and organizations that would probably make use of their products or services e.g. a fishing supplies store can look for the website of their local fishing club for possible RSS marketing.
Clearly, RSS is an innovation in information management in the worldwide web as well as online marketing. We can expect better RSS technology in the not-so-distant future as its popularity increases among users and website owners alike.
Ask about our code for your site.
Learn the Basics of RSS
What is RSS?
You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.
An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.
What are the benefits of RSS?
RSS gives benefits to both readers (users) and web publishers.
1. It gives you the latest updates.
Whether it is about the weather, new music, software upgrade, local news, or a new posting from a rarely-updates site learn about the latest as soon as it comes out.
2. It saves on surfing time.
Since an RSS feed provides a summary of the related article, it saves the user’s time by helping s/he decide on which items to prioritize when reading or browsing the net.
3. It gives the power of subscription to the user.
Users are given a free-hand on which websites to subscribe in their RSS aggregators which they can change at any time they decide differently.
4. It lessens the clutter in your inbox.
Although your email address will be required to enjoy the services of online RSS aggregators, RSS does not use your email address to send the updates.
5. It is spam free.
Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails.
6. Unsubscribing is hassle-free.
Unlike email subscriptions where the user is asked questions on why s/he is unsubscribing and then the user would be asked to confirm unsubscribing, all you have to do is to delete the RSS feed from your aggregator.
7. It can be used as an advertising or marketing tool.
Users who subscribe or syndicate product websites receive the latest news on products and services without the website sending spam mail. This is advantageous to both the web user and the website owner since advertising becomes targeted; those who are actually interested in their products are kept posted.
What are the drawbacks of RSS?
The disadvantages of RSS use are brought about by its being a new technology and some user-preference concerns.
1. Some users prefer receiving email updates over an RSS feed.
2. Graphics and photos do not appear in all RSS feeds.
For conciseness and ease of publication, RSS feeds do not display the photos from the original site in announcing the update except for some web-based aggregators
3. The identity of the source website can be confusing.
Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading.
4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they would not know the reasons why users unsubscribe which could be important in improving their advertising.
5. RSS feeds create higher traffic and demands on the server.
Most readers still prefer the whole update over a brief summary of the entry, thus they still access the site.
6. Since it is a new technology, many sites still do not support RSS.
How do I start using RSS?
There are two things needed: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is used to read the RSS feed from the source website. It scans and collects data on latest RSS feeds from the worldwide web.
An aggregator comes in two forms: a downloadable program also known as desktop aggregator and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free of charge. All you need to do is to register an account then you are ready to use their services. Both versions allow you to customize or choose which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.
1. Choose an RSS aggregator to use. For beginners, web-based aggregators are recommended since they are usually user-friendly
2. Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.
3. Paste the code (which contains the URL of the website) in your aggregator. There is a space provided for pasting the code.
After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published real time at the source website.
RSS and Internet Marketing
The original idea of RSS came from Netscape, where their intention is to provide a means for users to customize their personal homepage to contain links to websites that interest them, similar to bookmarking websites.
The application of RSS to internet marketing was an unforeseen development to RSS technology developers. Since users are given the freedom to add RSS feeds to their aggregators, those who are interested in particular products and services available in the internet can now be notified real time. Marketing becomes more specific to interested people and not a hit-and-miss operation.
Those who intend to use RSS for marketing their products and services should consider linking up with email account providers, (e.g. Yahoo, MSN, Google mail); networking websites (e.g. Friendster, Multiply, My Space, Hi5); websites of newspapers and television network websites (e.g. New York Times, CNN) for medium to big-scale companies. Small-time industries can also look into networking websites as well as personal blog websites (e.g. Blogspot) and websites of clubs and organizations that would probably make use of their products or services e.g. a fishing supplies store can look for the website of their local fishing club for possible RSS marketing.
Clearly, RSS is an innovation in information management in the worldwide web as well as online marketing. We can expect better RSS technology in the not-so-distant future as its popularity increases among users and website owners alike.
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